Ice cream is one of the most beloved deserts in the world and an exhibition by Bompas and Parr is showcasing the sweet treat in an interactive ice cream experience. Launched in London by the British Museum of Food, the exhibition is known as Scoop and includes an incredible array of exhibits focused on ice cream. Some of the featured exhibits include the world's largest collection of ice cream paraphernalia, installations exploring the history of ice cream and even a fountain of sprinkles.
The interactive ice cream experience also includes classes on how to make the frozen dessert and a tasting bar that features a range of flavors from vanilla to obscure daffodil. Several of the ice creams available at the tasting bar will be inspired by historical flavors such as cucumber and candied fruit.
Interactive Ice Cream Experiences
The British Museum of Food is Launching an Ice Cream Exhibition
Trend Themes
1. Interactive Food Exhibits - The rise of interactive food exhibits provides opportunities for food businesses to showcase their products in a unique and engaging way.
2. Heritage Flavors Revival - The incorporation of historical and obscure flavors in food and drink products provides opportunities for companies to offer unique and innovative products to the market.
3. Sensorial Brand Experiences - The integration of multisensory experiences in brand activations allows companies to create emotional connections with their consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can tap into the trend of interactive food exhibits and heritage flavors revival to create engaging and innovative products and experiences for consumers.
2. Museums and Exhibits - Museums and exhibitions can benefit from incorporating interactive food experiences to enhance engagement and create memorable experiences for their visitors.
3. Marketing and Advertising - Marketing and advertising agencies can utilize the trend of sensorial brand experiences to create impactful and emotionally resonant campaigns for their clients.