These new Impossible Foods products are being launched to help expand the brand's reach and provide consumers with new options to enjoy when foraying into the market of plant-based foods.
The new products include the Spicy Chicken Patties, Spicy Chicken Nuggets and Chicken Tenders, which are all crafted with plant-based recipes with no meat in the mix. The piquantly favored products are intended to satisfy demand for consumers with a penchant for spicy foods and are crafted with a custom blend of spices.
Each of the new Impossible Foods products have between 10 and 12-grams of protein per serving with no cholesterol, up to 35% less fat and up to 55% less saturated fat than chicken-based alternatives. The products are launching into retailers as well as select food service locations across the US.
Piquant Plant-Based Chicken Products
These New Impossible Foods Products Come in Three Varieties
Trend Themes
1. Spicy Plant-based Protein - Opportunity for plant-based food companies to innovate by creating spicy, protein-packed alternatives to meat products.
2. Healthier Meat Alternatives - Opportunity for food companies to create healthier alternatives to meat products by reducing fat and cholesterol content.
3. Expanded Plant-based Food Market - Opportunity for food companies to expand their offerings in the growing plant-based food market by creating new and innovative products.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to create new plant-based products with unique flavors and health benefits.
2. Fast Food Restaurants - Opportunity for fast food restaurants to cater to health-conscious consumers by offering healthier plant-based options on their menus.
3. Retail Grocery Stores - Opportunity for retail grocery stores to expand their plant-based food offerings by adding new and innovative products like the spicy plant-based chicken from Impossible Foods.