If you’re looking to bring awareness to something important, and that awareness-need takes place during winter, why not embrace the season and make art of it, like the Ice House Detroit does.
Shedding…ice…on the housing crisis, the Ice House Detroit takes a foreclosed home and, well, you can see the outcome in the gallery above. A cross between art and awareness, Gregory Holm and Matthew Radune have been spraying it constantly with fire-hydrant water.
Abandoned Housicles
The Ice House Detroit Raises Awareness About Housing Crisis
Trend Themes
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Abandoned Housing Art — Creating art out of abandoned or foreclosed homes to bring awareness to housing crisis.
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Winter Awareness Campaigns — Using winter weather to bring attention to important issues through creative means.
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Water-based Street Art — Using water as a medium for street art and activism.
Industry Implications
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Real Estate — Opportunity to innovate and disrupt real estate industry by addressing housing crisis and abandoned properties.
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Nonprofit and Activism — Opportunity for nonprofits and activist organizations to use creative campaigns and artistic expression to bring attention to social issues.
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Outdoor Advertising — Opportunity to use water-based street art as a unique form of outdoor advertising for brands and businesses.