Foster Farms is making clear the ability its corn dogs have in quenching huge appetites in a short commercial that depicts a young boy being followed by a furry monster.
The company claims that the corn dogs are made with "seven grams of protein and no added hormones," making the treats a perfect snack for everyone. The commercial beings with a boy playing soccer, who is then suddenly knocked over by the monster who is smaller than him at the time.
As the day goes on however, the boy becomes more hungry and his huge appetite takes over -- symbolized by the monster who is shown growing with great speed. By the time the boy and his mother return home from the soccer game, the menacing beast is bigger than the house. Once the boy eats a Foster Farm corn dog, it shrinks down to near nothingness.
Monstrous Corn Dog Ads
Foster Farm's Commercial Depicts a Small Boy with a Huge Appetite
Trend Themes
1. Monster-themed Marketing - Leverage the power of fantastical creatures to create attention-grabbing advertisements that emphasize the product's abilities.
2. Protein-packed Snacks - Tap into the growing demand for healthy and high-protein snacks by offering convenient options like corn dogs with added protein.
3. Visual Storytelling - Utilize visual storytelling techniques to engage and captivate audiences with a narrative that highlights the product's benefits.
Industry Implications
1. Food and Beverage - Explore innovative ways to market and promote food products using creative campaigns and unique narratives.
2. Childhood Snack Brands - Revitalize established childhood snack brands by incorporating compelling storytelling and promoting health-conscious features.
3. Sports and Fitness - Create partnerships with sports and fitness organizations to position protein-packed snacks as an essential component of an active lifestyle.