Inspired by the HI-CHEW Dessert Mix, HI-CHEW teamed up with the Utah-based specialty soda shop FiiZ to create two limited-edition dirty sodas: the HI-CHEW x FiiZ Orange Creamsicle Drink and the Frozen Key Lime Pie Drink. Dirty sodas have won over fans with their creamy, bubbly, multisensorial appeal, and this collab delivers a craveable summer experience with a HI-CHEW twist. The Orange Creamsicle Drink builds on a base of Orange Fanta with ice cream purée, cream and whipped cream, plus an Orange Creamsicle HI-CHEW, while the Frozen Key Lime Pie Drink blends ice cream, key lime and vanilla syrups, plus whipped cream, graham cracker crumbles, fresh lime and a Key Lime Pie HI-CHEW garnish.
The HI-CHEW x FiiZ collaboration marks HI-CHEW's debut in the beverage space, and the Orange Creamsicle Drink and the Frozen Key Lime Pie Drink are exclusively available at FiiZ locations nationwide from July 1st through August 31st.
Dessert-Inspired Dirty Sodas
HI-CHEW x FiiZ Crafted Two Limited-Edition Drinks
Trend Themes
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Candy-branded Beverages — Confectionery labels entering drinks signal whitespace for flavor licensing, edible garnishes and cross-category products that translate nostalgic candy profiles into premium beverage experiences.
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Dessert Dirty Sodas — Creamy, carbonated dessert sodas are expanding the specialty drink menu with indulgent textures, layered toppings and multisensory formats that compete with milkshakes, mocktails and frozen treats.
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Limited-time Flavor Collabs — Seasonal co-branded launches create scarcity-driven demand while giving consumer brands low-risk pathways to test new categories, regional audiences and experiential retail partnerships.
Industry Implications
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Beverage — Specialty soda concepts are gaining room for differentiation through dessert-inspired formulations, customizable add-ins and branded collaborations that elevate soft drinks beyond standard fountain offerings.
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Confectionery — Candy makers are finding adjacent growth in beverage partnerships where recognizable flavors and chewable garnishes extend product identity into social, limited-edition consumption occasions.
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Quick-service Restaurants — Fast-casual and specialty chains benefit from exclusive menu collaborations that turn drinks into destination products, strengthening traffic, social sharing and premium add-on potential.