With a new campaign called Here Come the Boys, W7 Cosmetics is shining a spotlight on male social media influencers within the beauty community to break down some of the stigmas that still surround male grooming. While there are a few male beauty brand ambassadors that have been introduced over the last few years, this new campaign sets itself apart as one of the few makeup advertisements to star only men. Some of the figures who can be spotted in the campaign include 14-year-old W7 brand ambassador Reuben de Maid and other top influencers in the UK.
On its website, W7 Cosmetics is now selling the Here Come the Boys Favs Box, which shares a roundup of favorite products like bronzing powder, an eyeshadow palette, mascara, lip color and more.
Men-Only Makeup Campaigns
W7 Cosmetics' Here Come the Boys Celebrates "Beauty Boys of Instagram"
Trend Themes
1. Male Beauty Influencers - There is a growing trend of showcasing male social media influencers within the beauty community, offering opportunities for collaborations and endorsements.
2. Gender-inclusive Makeup Advertisements - Beauty brands are embracing the concept of gender inclusivity in their marketing campaigns, presenting disruptive opportunities to challenge traditional beauty standards.
3. Youthful Brand Ambassadors - Utilizing young brand ambassadors, like 14-year-old Reuben de Maid, allows cosmetic companies to tap into younger demographics and target their specific beauty needs.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the rise of male beauty influencers to create and promote products specifically designed for men.
2. Marketing and Advertising - Marketing and advertising agencies can offer innovative strategies to beauty brands by developing gender-inclusive campaigns that resonate with a diverse audience.
3. Social Media Influencer Marketing - The increasing popularity of male beauty influencers presents a lucrative market for social media influencer marketing agencies to connect brands with male influencers for mutually beneficial partnerships.