With an old building in Bordeaux serving as the framework to hold E.Leclerc's newest grocery store design, it was natural for the architecture to have influence on the interior. The chic 55,000 square foot French supermarket designed by Malherbe Design features distinctive elements from the Art Deco movement, such as wiry framework, dark black lacquered surfaces, geometric shapes and elements of Chinoiserie worked into signage and product displays.
While the insides of many supermarket chains tend to look exactly the same around the world, E.Leclerc's upscale grocery store design is one shows that there's tons of merit in appreciating what's worth celebrating locally. Rather than fully transporting visitors back to the times of the 1930s, the grocery store is adapted to be perfectly modern and appealing to today's busy shoppers.
Art Deco Supermarkets
E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s
Trend Themes
1. Art Deco-inspired Design - Opportunity for other retailers to explore stylistic influences from historical movements for unique and visually striking store designs.
2. Localization and Regionalization in Retail - Opportunity for retailers to celebrate local heritage and incorporate it into store design to create a more memorable shopping experience.
3. Upscale Supermarket Design - Opportunity for retailers to create a more upscale and luxurious shopping experience through stylish and unique store design elements.
Industry Implications
1. Retail - Retailers could incorporate stylistic influences from historical movements and incorporate local heritage to create unique and memorable shopping experiences.
2. Interior Design and Architecture - Designers can explore incorporating functional Art Deco-inspired design elements in retail store design for a unique and visually striking aesthetic.
3. Luxury Goods and Services - Retailers selling luxury goods and services can incorporate upscale design elements to create a more luxurious shopping experience for customers.