The 'Fatkini' collection of plus-sized swimsuits by blogger Gabi Gregg have had a tremendous amount of success so far. Although some people have had adverse reactions to the name of the collection, Gregg notes: "I use the term lovingly," she said. "To me the word ‘fat’ is value-neutral. Yes, I’m fat, but I can still look great and feel great."
Whether you're a fan of the name or not, the swimsuits are certainly selling themselves -- completely selling out after just 48 hours after being introduced to online retailer 'Swimsuits for All.' The beautiful collection of galaxy-printed suits fills a void in the market for stylish swimwear for curvy women. In fact, the demand for these stylish swimsuits is so high that Gregg is having trouble keeping up.
Stylish Plus-Sized Bikinis
Gabi Gregg's Fashionable 'Fatkini' Collection is in High Demand
Trend Themes
1. Plus-size Fashion - Rise in demand for fashionable plus-size clothing provides opportunity for disruptive innovation in the fashion industry.
2. Inclusivity Marketing - Promoting inclusivity in marketing campaigns can tap into a previously underserved market and result in significant growth opportunities.
3. Body-positive Movement - The body-positive movement and diverse representation in fashion can lead to more diversity and inclusivity in the industry, bringing new business opportunities.
Industry Implications
1. Fashion - Plus-size fashion industry growth, driven by the demand for body-positive clothing and inclusivity marketing.
2. Swimwear - An opportunity to expand the offering of stylish and inclusive plus-size swimwear collection as there has been a noticeable gap in the market
3. E-commerce - Growth in the e-commerce industry driven by the availability of fashionable plus-size clothing and the overall rise of inclusive marketing