Designer Chris Onesto recently started a concept water company in order to warn California residents against excessive water usage. In drought-stricken California, residents face constant reminders to reduce their water usage. This campaign is targeted at those residents who could be doing more to conserve precious water resources.
Onesto's campaign consists of a concept company called 'The California Water Company.' The fictional company only fills its bottles about six percent full due to a lack of available resources. Alongside the physical bottles, the campaign also involves billboards that send a harsh message about excessive water usage. The idea behind the project is to fully convey the shocking truth about California's dwindling water reserves.
The provocative campaign is aimed at getting consumers to open their eyes to the harsh reality of California's current situation.
Conservation-Supporting Water Bottles
This Project Sends a Message About Excessive Water Usage
Trend Themes
1. Water Conservation Messaging - Creating messaging and marketing campaigns to communicate the importance of water conservation to consumers.
2. Resource-conscious Product Design - Designing products with a conscious effort to reduce resource consumption and promote sustainability.
3. Public Environmental Pressure - Increased public pressure demanding environmentally responsible practices and policies from companies and governments.
Industry Implications
1. Beverage - Opportunity for water bottling companies to adopt resource-conscious practices that promote water conservation and sustainability.
2. Advertising - Opportunity for advertising companies to create messaging campaigns that raise awareness about the importance of resource conservation and sustainability.
3. Environmental Advocacy - Opportunity for environmental advocacy groups to push for stronger policies and regulations that promote resource conservation and sustainability.