The EuropaCorp First Class (Les Salles First) cinema is the premier movie experience at the production company's first multiplex theater located in Aeroville outside of Paris. The upscale theater also features a EuropaMax room, the LIVE experience that caters to events such as operas and eight "classic theaters."
The EuropaCorp First Class cinema experience boasts a 3D screen, a private lounge, luxurious leather seats and food and beverages from Petrossian. The Petrossian catering includes smoked salmon, champagne and caivar, while Pierre Herme macarons are also served.
The high-end theater experience is an extreme take on luxury cinemas that caters to the consumer interest in glamorizing everyday experiences and succeeds in enticing individuals with experience-based events.
EuropaCorp is a production company owned by iconic French director Luc Besson.
Gourmet Movie Theater Menus
The EuropaCorp First Class Cinema Serves Caviar and Champagne
Trend Themes
1. Luxury Cinema Experience - The trend of high-end cinema experiences is on the rise, offering opportunities for disruptive innovation in luxury food and beverage service, interior design, and immersive theater technology.
2. Experience-based Events - The growing demand for experiential events offers opportunities for disruptive innovation in high-end entertainment, such as immersive film screenings, live performances, and themed events.
3. Glamorizing Everyday Experiences - Glamorizing everyday experiences, such as movie nights, provides opportunities for disruptive innovation in luxury consumer goods and services, such as gourmet food and beverage delivery, on-demand entertainment, and home decor.
Industry Implications
1. Film Industry - The film industry can capitalize on the trend of luxury cinema experiences by developing experiential marketing campaigns, incorporating unique food and beverage offerings, and enhancing the cinema experience through immersive technology.
2. Food and Beverage Industry - The food and beverage industry can disrupt traditional movie theater concessions by offering gourmet menu options and partnering with luxury cinemas to create unique and decadent experiences.
3. Luxury Goods Industry - The luxury goods industry can capitalize on the trend of glamorizing everyday experiences by developing luxury home entertainment products, such as premium sound systems and home theater decor, to enhance the movie watching experience.