Located in London's Potters Field Park, Dr Oetker devised a delicious and engaging brand activation in the form of a giant chocolate-made edible installation. Made by specialist baker Juliet Sear over a period of 110-hours, the edible installation used more than 3,000 bars of Dr Oetker's Fine Cooks’ chocolate.
While the Dr Oetker edible installation was admired by passersby, brand ambassadors were on hand to dole out cupcakes. The day after the activation ran in London, it debuted in Manchester.
Coffee brand Greggs also recently hosted a playful activation at Potters Fields Park that invited consumers to take a nap in over-sized coffee cup pods.
The intriguing event proves that brand's of all kinds can succeed in creating engaging publicity stunts with awe-inspiring public displays.
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
Trend Themes
1. Edible Installations - Creating giant edible installations as brand activations provides a unique and engaging experience for consumers.
2. Publicity Stunts - Developing awe-inspiring public displays as part of brand activations can generate significant buzz and media attention.
3. Playful Activations - Hosting playful activations that offer unique experiences to consumers can enhance brand visibility and engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage edible installations as brand activations to create memorable experiences and connect with consumers in a fun and immersive way.
2. Marketing and Advertising - The marketing and advertising industry can incorporate publicity stunts and awe-inspiring public displays into brand campaigns to capture attention, generate media coverage, and create viral marketing opportunities.
3. Hospitality and Events - The hospitality and events industry can utilize playful activations to create unique and memorable experiences for guests, enhancing their overall event or brand experience and driving customer satisfaction.