These prescription drug ads warn people to get "relief before a bad mood spreads" with Aspirin. Playing on the common, less discussed, side effects of headaches, these ads focus less on the pain and more on the negative moods associated with headaches and migraines.
The Aspirin drug ads personify interactive toys or games, putting human faces on things like bowling pins, dominoes and the classic office desk toy -- Newton's Cradle. Similar to the way a bad mood spreads at work or in a family, the ads illustrate the individual with the headache about to physically knock surrounding people down. The front pin in the bowling pin triangle, the first domino and the outer metal ball are each depicted as individuals with a headache about to pass their negative moods along through a domino effect.
By focusing on this aspect of headaches and migraines, the print ads encourage people to use Aspirin not just for themselves but for the benefit of everyone around them too.
Chain Reaction Headache Ads
These Aspirin Drug Ads Personify Bowling Pins, Dominoes and More
Trend Themes
1. Interactive Advertisements - Brands can leverage interactive ads that personify common objects to promote their products while also highlighting less discussed side effects and benefits.
2. Emotion-focused Advertising - Creating advertisements that focus on negative emotions can help to connect with consumers on a personal level and highlight the benefits of the product.
3. Social Benefit Marketing - Brands can differentiate themselves by promoting how their products benefit not only individuals but also those around them.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can utilize emotion-focused advertising and interactive ads to promote their products to consumers with headaches and migraines.
2. Toy Manufacturers - Toy manufacturers can partner with pharma companies to offer interactive products that help promote headache relief.
3. Advertising Agencies - Advertising agencies can focus on creating campaigns that highlight the benefits of their client's products through social benefit marketing and emotional connections with consumers.