'Drone Football' is a live-action video game thrust by Pepsi Max upon a group of unsuspecting street football players in Barcelona. The experiential campaign is part of Pepsi Max's 'Genius' campaign, which aims to transform mundane everyday activities into magnificent, adrenaline-fueled adventure.
For this particular chapter of the Genius campaign, the football players saw their game of kickabout interrupted by a drone descending from the sky and dropping a ball into their midst. 30,000 reactive LED lights were then used to draw field lines, goalposts, a humongous scoreboards and applauding fans, all projected onto surrounding buildings.
Put together by the BBDO ad agency, the experience was produced in real-time, with both players and bystanders taken by genuine surprise.
The Drone Football campaign certainly fulfilled the Genius campaign's mandate, giving this street football players an experience they're unlikely to forget.
Drone Football Campaigns
This Pepsi Max Campaign Transformed a Game of Street Football
Trend Themes
1. Experiential Marketing - Using interactive technology like drones to create immersive experiences for consumers.
2. Augmented Reality - Integrating virtual elements into real-world environments to enhance the gaming experience.
3. Interactive Advertising - Engaging consumers through innovative and unexpected ways, such as using drones in advertising campaigns.
Industry Implications
1. Marketing and Advertising - Opportunities for agencies and brands to leverage interactive technologies like drones in experiential campaigns.
2. Sports and Entertainment - Integration of technology into traditional sports activities to create unique and memorable experiences.
3. Technology and Innovation - Advancements in drone technology and its application in various industries, including advertising and entertainment.