In an effort to make retail shopping nearly as seamless as the online experience, Target has announced it will be adding drive-up service to hundred of its stores. While the service has already been in place in Minneapolis locations since last fall, the retail giant is hoping to roll out the service to 1,000 more locations across the US by the end of 2018.
Similar to the take-out window at fast food chains, Target's drive-up service allows customers to pick up their favorite items without ever leaving their car. Customers simply place an order with their Target mobile app and their order will be ready for pickup in approximately two hours. Customers then park in designated spots outside the store where employees will bring them their purchases.
Drive-Up Department Stores
Target is Adding a Drive-Up Service to Hundreds of Retail Locations
Trend Themes
1. Drive-up Retail - The trend of offering a drive-up service can be applied to other retail stores besides Target, providing a more convenient and efficient shopping experience for customers.
2. Mobile App Ordering - The implementation of mobile app ordering allows businesses to streamline their operations and reduce wait times for customers.
3. Seamless Shopping Experience - Retailers can invest in technologies such as drive-up services and mobile app ordering to create a more seamless and convenient shopping experience for customers.
Industry Implications
1. Retail Industry - Drive-up services and mobile app ordering can be implemented by other retail stores to remain competitive and attract customers.
2. Fast Food Industry - Fast food restaurants can expand their take-out services and improve their mobile app ordering capabilities to provide a faster and more efficient experience for customers.
3. Logistics and Delivery Industry - The trend of drive-up services and mobile app ordering requires businesses to optimize their logistics and delivery processes to ensure timely and accurate delivery of products to customers.