This dog beer brand identity exemplifies how much packaging has changed in the alcohol industry over the past generation. The typical label used to look well-established and formal by comparison, whereas this one is punchy, playful and has nothing to do with beer at all.
Designed by Marcelo Siqueira of Brazil, Dodge Dog Beer packaging expresses an exercised creativity that is encouraged in contemporary beer branding, enabling some beverages to stand out against an otherwise uniform line of brown or green glass bottles. On one of these dog beer stickers is the image of a fire hydrant, with the entirety of the label awash in vibrant red ink. Another is bright yellow, and features the face of an animated pooch. Both are illustrated with a hint of humor, and bound to pique the interest of the consumer.
Canine-Inspired Brews
This Dog Beer Branding Scheme Stands Out to Puppy Lovers
Trend Themes
1. Playful Packaging - The shift towards punchy and playful packaging design in the alcohol industry presents an opportunity for disruptive innovation in branding.
2. Unique Brand Identities - Creating unique brand identities that break away from traditional beer labels can disrupt the market and attract consumer attention.
3. Creative Beer Branding - Encouraging exercised creativity in beer branding allows for innovative designs that differentiate one product from the rest.
Industry Implications
1. Alcohol Beverage Packaging - The changing packaging trends in the alcohol industry open up opportunities for disruptive innovation in beer branding and packaging design.
2. Craft Beer Industry - Craft beer brands can leverage unique and playful packaging design to disrupt the market and stand out among competitors.
3. Marketing and Advertising - Companies in the marketing and advertising industry can capitalize on the demand for creative beer branding, offering services to help brands differentiate and attract consumers.