It isn't unusual to see closeup photographs of vegetables on soup cans, but the graphic technique employed in Delhaize Soup packaging does this differently. This notion of a "close-up" is exercised in a playful way through the suggestion that these foods are actually gigantic in scale.
The motif that ties each of these containers together is the image of a waiter's hand balancing a plate and soup bowl. This has been rendered in black and white. Lavierna & Cienfuego Design introduced a splash of color into the backgrounds to correspond to the particular principal ingredient within each plastic tub; however, the most eye-catching feature of Delhaize Soup packaging is the inclusion of magnified tomatoes, onions and mushrooms that emerge whole and too large for their dishes.
Inflated Food Branding
Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
Trend Themes
1. Gigantic Food Branding - Incorporate playful designs that exaggerate the size of ingredients to create a unique and eye-catching product packaging.
2. Color-coded Packaging - Use color to code the packaging according to the specific principal ingredient to make it easier for customers to distinguish different soup flavors.
3. Close-up Food Imagery - Experiment with graphic design techniques that utilize close-up images of vegetables to make the product packaging more visually appealing.
Industry Implications
1. Consumer Packaged Goods - CPG companies can incorporate playful designs that alter the size perception of ingredients in their packaging to make their products stand out on the shelves.
2. Food and Beverage - The food and beverage industry can use color-coded packaging to differentiate between product flavors and increase brand recognition.
3. Graphic Design - Graphic design companies can experiment with incorporating close-up food imagery in their designs to create visually appealing product packaging for their clients.