The '7 Deadly Sins of Social Media' infographic from ReallyB2B Marketing provides a succinct guide on some of the worst missteps a brand can make, as based on the infamous seven sins.
These tips go over sins like envy, pride and greed. Although some of them seem like good common sense, looking at them from the perspective of the seven sins is pretty clever. For example, it's no secret that consistency is key on social media — don't indulge in slothful behavior. Wrath reminds brands to be very careful about the kind of content that is shared, especially since negative posts can be very harmful and they don't go unseen.
The tip that coincides with "pride" is one of the most sound pieces of advice: "don't rest on your laurels" and always continue to improve your social media approach.
Sinful Social Media Guides
The Deadly Sins of Social Media Infographic Advises What Not to Do
Trend Themes
1. Social Media Faux Pas - Brands can capitalize on the opportunity to provide consultation services or software solutions that help companies avoid social media mistakes.
2. Succinct Social Media Guides - There is a demand for easily digestible social media guides that inform brands on best social media practices.
3. Sin-based Social Media Advice - Marketing agencies can create campaigns around the concept of 'sinful' social media behavior to increase user engagement and awareness while providing helpful advice.
Industry Implications
1. Marketing - Marketing agencies can capitalize on this trend by offering consultation services or creating ad campaigns around 'sinful' social media behavior.
2. Software - Software companies can develop solutions that help businesses avoid making social media faux pas and generate user-friendly guides.
3. Education - Educational institutions can create workshops or training courses around social media marketing and how to avoid common mistakes.