A slow decline in movie theater ticket sales is quickly showing that having the biggest and best cinema screen or the most eye-popping 3D film experiences no longer cuts it for people looking for entertainment—so CinéBistro is trying something new.
CinéBistro is attempting to lure Netflix lovers out of their North Carolina homes with stadium-style seating arrangements with roomy seats, plus trays so that food can easily be served prior to a film's set screening time. Rather than seeing itself as a movie theater that serves food, CinéBistro's corporate executive chef Isaac Stewart says "We’re restaurant people running a movie theater."
With luxury seating, food menus and immersive screening experiences, CinéBistro is hoping to appeal to a specific type of movie-goer that appreciates the finest food and amenities.
Hybrid Restaurant-Theaters
CineBistro Pairs Fine Food & Films for a Truly Entertaining Experience
Trend Themes
1. Luxury Cinema Experience - Opportunity for theaters to combine high-end amenities like luxury seating and gourmet menus to attract movie-goers looking for a premium experience.
2. Integration of Dining and Entertainment - Potential for restaurants and theaters to collaborate and create a seamless dining and movie-watching experience for customers.
3. Personalized Immersive Screening - Possibility for theaters to leverage advanced technology to offer personalized, immersive screening experiences for individual movie-goers.
Industry Implications
1. Cinema - Cinemas can explore the hybrid restaurant-theater concept and adopt luxury amenities to attract a niche audience seeking a more elevated movie experience.
2. Restaurant - Restaurants can partner with theaters to offer dining options and facilitate an integrated dining and entertainment experience for their customers.
3. Hospitality - Hotels and resorts can incorporate hybrid restaurant-theater concepts to enhance their guest experiences and provide unique entertainment options.