Creative agency 'Wonderland' commissioned Cotter and Frederiksberg Tomreren to construct this massive piece of Carlsberg bar art. The brand-specific sculpture was designed to imitate the movement of pouring a beer.
A laser cutter was used to give each piece of plywood a smooth finish. Many of the pieces are made to look like soft waves or rippling water. In the center of the sculpture is the brand's name. The intricately cut pieces of wood allow the letters of the word "Carlsberg" to appear as though they are emerging from a pool of liquid. This unique piece of Carlsberg bar art is a creative tribute to brand's iconic brewing company.
This incredibly detailed piece of work is made with 160 laser-cut pieces of wood. The one-of-a-kind sculpture can be seen on display behind the bar of the Hall of Carlsberg in Copenhagen.
Laser-Cut Brand Logos
This Piece of Carlsberg Bar Art is Made of Laser-Sliced Pieces of Plywood
Trend Themes
1. Laser-cut Artwork - The use of laser-cutting technology in creating intricate and detailed pieces of art.
2. Brand-specific Sculptures - The trend of commissioned sculptures designed to represent and pay tribute to specific brands.
3. Movement-inspired Art - The use of fluid and movement-inspired designs in creating art pieces that capture the essence of the subject.
Industry Implications
1. Art and Design - The use of laser-cutting technology and design techniques in creating unique and detailed pieces of art.
2. Brewing and Beverage - The use of custom sculptures and branding as a way to promote and represent beverage companies in a unique and creative manner.
3. Hospitality and Entertainment - The use of custom and creative artwork as a way to enhance the overall atmosphere and experience in bars and restaurants.