Computer-created models are now seamlessly fitting into product campaigns, runways, magazine covers and social media, starting a new wave of digitally created brand spokespersons. Yumi is the new brand ambassador for Japanese skincare brand SK-II and was created in collaboration with Soul Machines, which uses artificial intelligence to create realisti-looking humans that mimic our own natural movements.
The digital brand ambassador was built on Google's natural language processing platform and Yumi will be used to provide guidance to SK-II users, especially when it comes to taking better care of their skin. As an online AI ambassador, Yumi will help to offer a friendly face and a reliable persona when it comes to offering customer care to people around the world at any hour of the day.
AI Brand Spokespersons
SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador
Trend Themes
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AI-powered Spokespersons — As more companies seek to improve customer experiences through digital channels, AI-powered spokespersons like Yumi offer an opportunity to create realistic and engaging brand ambassadors.
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Natural Language Processing in Branding — Integrating natural language processing technology, such as Google's platform used to create Yumi, can enhance the ability of AI-powered brand ambassadors to communicate with customers in personalized and effective ways.
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Human-machine Collaboration in Marketing — The collaboration between Soul Machines and SK-II to create Yumi highlights the potential for human-machine partnerships in developing innovative and effective marketing campaigns.
Industry Implications
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Skincare — The use of AI-powered brand ambassadors in skincare, like Yumi, creates an opportunity for companies to offer personalized advice and recommendations to customers, improving the overall customer experience and driving sales.
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Fashion and Beauty — As computer-created models become more integrated into fashion and beauty campaigns, the use of AI-powered brand ambassadors like Yumi provides an opportunity to enhance brand messaging and engagement with consumers.
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Technology — Collaborations between AI and tech companies, like Soul Machines and Google, and traditional industries like skincare can lead to disruptive innovation and new business opportunities in the technology sector.