Whiskey is associated with being a drink for those that like their libations stiff, so the American Born Bourbon Whiskeys come as an unexpected new line that will likely change this perception. The whiskey line consists of the 83-proof American Born Bourbon Whiskey as well as two 70-proof whiskeys that have been infused with real fruit including peach and apple. This provides a fruity taste that makes the beverage far different than the traditional flavor profile of whiskey which is strong and robust.
The American Born Peach and Apple Bourbon Whiskeys aim to revitalize the offerings from the brand and help reinvigorate interest in the exceptional whiskey brand. The new fruit flavors are great to be enjoyed straight as a shot or in a mixed drink of your choosing.
Fruit-Infused Whiskeys
These American Born Bourbon Whiskeys Feature Fresh Flavorings
Trend Themes
1. Fruit-infused Alcohols - The trend of incorporating fruits into alcoholic beverages is revolutionizing the flavored alcohol industry.
2. Non-traditional Whiskey Flavors - The trend of introducing non-traditional whiskey flavors is disrupting the traditional whiskey market and opening the industry to newer consumer bases.
3. Creative Alcohol Fusions - The trend of fusing alcohol with unexpected flavors is innovating the traditional alcoholic beverage industry.
Industry Implications
1. Alcoholic Beverages - Frut-infused whiskeys are disrupting the alcoholic beverage industry by reaching newer and non-traditional consumers.
2. Fruit Farming - The rising trend of incorporating fruits into alcoholic beverages creates opportunities for fruit farmers to partner with distilleries and expand their market reach.
3. Beverage Packaging - The trend of introducing non-traditional whiskey flavors creates opportunities for beverage packaging companies to create innovative designs and introduce new products such as packaging solutions for fruit-infused alcoholic beverages.