As many people get older they tend to slow down and may begin to suffer from declining health. These Bethanie Group 'Stay Young' ads recognize this natural direction of life, but offer a way to become the senior citizen who retains his youth.
The product that the Brand Agency of Perth, Australia, is selling is retirement villages, and the prints have been designed to appeal to the elderly who are young at heart. Instead of offering the simple albeit important promise of a comfortable place to inhabit, this campaign states that these communities are "Where you go to live."
Four separate advertisements use grapes, balloons, tires and flowers as symbols of the symptoms of aging. These Bethanie Group 'Stay Young' ads have, however, pictured one of each element looking as fresh as the day it came to be.
Perfectly Ripened Prints
Bethanie Group 'Stay Young' Ads Ask the Aged to Thrive
Trend Themes
1. Aging Well - Creating products and services that allow seniors to maintain their youth and live a vibrant life.
2. Retirement Village Marketing - Developing innovative advertising strategies to attract elderly individuals to retirement communities.
3. Symbolic Advertising - Utilizing symbolic imagery to convey complex ideas and emotions in advertising campaigns.
Industry Implications
1. Senior Living - Creating innovative retirement communities that promote active and healthy aging.
2. Advertising and Marketing - Developing creative campaigns to market retirement villages and attract elderly customers.
3. Graphic Design - Utilizing symbolic imagery and fresh design concepts in advertising materials to communicate effectively with the target audience.