Good behavior is oftentimes rewarded, but receiving those rewards can get a bit harder when you grow up; AXA's new campaign aims to change that behavior with the use of bad drivers.
The setting is based in a busy market place with people out and about, when suddenly an elderly woman starts crashing into cars, hitting motorcycles, and ultimately crashing into the market stalls. People were in shock, but then a banner is later shown saying "Nobody wants to pay for bad drivers. AXA rewards good drivers."
Companies seem to enjoy in scaring potential consumers, but those tactics seem to work well in garnering attention. On a side note, the woman the company used for their reckless car commercial is a stunt woman from Holland.
Real-Life Accident Commercials
AXA's New Campaign Features the Behaviour of Bad Drivers
Trend Themes
1. Reckless Driver Campaigns - Opportunity for insurance companies to use shock value to promote safe driving behavior.
2. Reward Programs for Good Drivers - Potential for insurance companies to incentivize safe driving practices through rewards.
3. Stunt Performer Advertising - Possibilities for companies to create attention-grabbing commercials by featuring skilled performers.
Industry Implications
1. Insurance - Opportunity for insurance companies to promote safe driving and reward good driving habits.
2. Advertising - Potential for ad agencies to create attention-grabbing campaigns featuring stunts for companies in various industries.
3. Automotive - Potential for car manufacturers to promote safe driving and feature technology that rewards good driving habits.