At first people who don't live in Argentina, Russia or Poland will wonder at their extremely embellished license plates, which are featured in the AVTOTravel.com ad campaign. That is, until they realize that although they might look like license plates, they also look like typical address plaques. Once that connection is made, it becomes apparent that they two were combined to illustrate the tag line, "Motor home sweet motor home."
Conceived and executed by the TBWA\Central Asia & Caucasus ad agency branch, the AVTOTravel.com ad campaign promotes a slew of caravans and motor homes for the adventurous traveler with a nomadic spirit who nevertheless appreciates the idea of permanence. The AVTOTravel.com ad campaign was creative and art directed by Juan Pablo Valencia with illustrations by Gonzalo Arevalo.
Licence Plate Address Plaques
The AVTOTravel.com Ad Campaign Promotes Permanent Motor Homes
Trend Themes
1. Embellished License Plates - Opportunity for customization and personalization in the automotive industry.
2. Combining License Plates and Address Plaques - Innovative ways to merge functionality and aesthetics in home decor and automotive accessories.
3. Promoting Caravans and Motor Homes - Opportunities to target the growing market of nomadic travelers seeking permanent solutions for their mobile lifestyle.
Industry Implications
1. Automotive - Disruptive innovation in license plate customization and personalization.
2. Home Decor - Innovative products that blend functionality and visual appeal, such as combined license plate and address plaque designs.
3. Travel and Hospitality - Opportunities to cater to the needs of nomadic travelers by offering permanent motor home solutions.