The app 'Waze' is a tool for navigation and traffic that also promises to help save users money on their daily commutes. In partnership with Dunkin' Donuts, now Waze is giving the chance for app users to make the most of mobile ordering to get donuts and more from the cafe and baked goods chain.
The new feature introduces 'Waze Order Ahead featuring Dunkin’ Donuts On-the-Go Ordering,' which allows DD Perks members to order ahead of time and skip the line when they arrive to pick up their menu items in-store. Because Waze is an app that specializes in traffic and navigation, it quickly identifies the closest and quickest location for a user to get to.
Within the app, there's customizations that can be made to the menu items, as well as rewards and offers to take advantage of through the DD Perks program.
Navigational Ordering Apps
Dunkin' Donut Orders Can Now Be Made with the Navigation App Waze
Trend Themes
1. Mobile Ordering Apps - There is an opportunity to partner with navigation apps to provide a seamless mobile ordering experience to customers.
2. Location-based Customization - Customization options based on location can provide an enhanced customer experience and drive loyalty.
3. In-app Rewards and Offers - Providing incentives through a rewards program can increase customer engagement and sales.
Industry Implications
1. QSR (quick Service Restaurants) - QSRs can leverage partnerships with navigation apps to offer a more convenient and personalized experience for their customers.
2. Mobile App Development - Developing mobile apps that integrate with other platforms can provide a competitive edge in the market.
3. Rewards Program Management - Managing effective rewards programs can increase customer retention and drive sales for businesses in various industries.