Creating the perfect balance between attractive packaging design and a wholesome ingredients list, Naravan is an all-natural cosmetics brand using upscale packaging to communicate its dedication to high quality ingredients. The Naravan line is produced with artisanal production methods and is designed as an anti-aging line first and foremost.
In order to create a streamlined visual identity through packaging design, Naravan tapped the creative team at Memo & Moi, who chose a dual-toned color palette and light typographic details for the brand.
Currently, the Naravan line is designed for women, but the brand has stated that a dedicated men's line is in the works. Included in the current offering from the all-natural cosmetics range are a variety of facial masks and creams.
Chemical-Free Skincare Branding
Naravan is an All-Natural Cosmetics Range with a Simple Look
Trend Themes
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Chemical-free Skincare — Opportunity for creating innovative and effective skincare products without harmful chemicals.
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Artisanal Production Methods — Possibility to differentiate by using traditional and handmade techniques in the production process.
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Gender-specific Cosmetics — Potential for developing specialized skincare lines for men with specific needs and preferences.
Industry Implications
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Cosmetics — Disruptive innovation opportunities in developing natural and sustainable cosmetic products.
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Packaging Design — Chance to revolutionize packaging design in the cosmetics industry by emphasizing simplicity and natural aesthetics.
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Beauty and Personal Care — Opportunity to cater to a growing consumer demand for chemical-free and gender-specific skincare products.