Creating the perfect balance between attractive packaging design and a wholesome ingredients list, Naravan is an all-natural cosmetics brand using upscale packaging to communicate its dedication to high quality ingredients. The Naravan line is produced with artisanal production methods and is designed as an anti-aging line first and foremost.
In order to create a streamlined visual identity through packaging design, Naravan tapped the creative team at Memo & Moi, who chose a dual-toned color palette and light typographic details for the brand.
Currently, the Naravan line is designed for women, but the brand has stated that a dedicated men's line is in the works. Included in the current offering from the all-natural cosmetics range are a variety of facial masks and creams.
Chemical-Free Skincare Branding
Naravan is an All-Natural Cosmetics Range with a Simple Look
Trend Themes
1. Chemical-free Skincare - Opportunity for creating innovative and effective skincare products without harmful chemicals.
2. Artisanal Production Methods - Possibility to differentiate by using traditional and handmade techniques in the production process.
3. Gender-specific Cosmetics - Potential for developing specialized skincare lines for men with specific needs and preferences.
Industry Implications
1. Cosmetics - Disruptive innovation opportunities in developing natural and sustainable cosmetic products.
2. Packaging Design - Chance to revolutionize packaging design in the cosmetics industry by emphasizing simplicity and natural aesthetics.
3. Beauty and Personal Care - Opportunity to cater to a growing consumer demand for chemical-free and gender-specific skincare products.