The AA Murakami artist duo installed an interactive exhibit to tackle environmental themes. Dubbed Silent Fall, the installation is multisensory. Visitors can view the artwork at Superblue's temporary Piccadilly space in London.
The Silent Fall exhibit is comprised of an entrancing mechanical tree forest. Bubbles are released from the trees, and the forest is packed with scented mist to evoke a forestry feel. The interactive fun encourages visitors to wander throughout while popping bubbles or holding them momentarily wearing special gloves. Some visitors might recognize the installation as an expanded and updated version of New Spring, presented by Studio Swine in 2017. Silent Fall, however, brings together ephemeral technology and scent-making in an interactive experience.
Multisensory Environmental Installations
AA Murakami's Silent Fall Installation is Interactive
Trend Themes
1. Multisensory Environmental Installations - Creating immersive experiences that balance technology, art, and environmental themes can provide a unique opportunity for audience engagement.
2. Ephemeral Technology - Exploring the integration of technology that is captivating yet fleeting can open doors for future immersive installations that balance both digital and physical experiences.
3. Scent-making - Incorporating scent as a primary element in multisensory installations harnesses the power of olfactory senses to create immersive environments.
Industry Implications
1. Museums and Galleries - Museums and galleries can explore the potential of immersive technological installations to create unforgettable visitor experiences.
2. Entertainment - The entertainment industry can utilize immersive multisensory installations to increase engagement in theme parks, festivals, and other events.
3. Marketing and Advertising - Marketing and advertising professionals can use the power of multisensory installations to create powerful brand experiences and promote brand awareness.