Teen Vogue is regarded as one of the most popular magazines for the teen demographic, however as print sales wain, it’s important for them to stay relevant with teen-targeting campaigns.
Knowing that their target market is going back to school, the magazine devised a campaign that would benefit retailers, as well as themselves. They worked in conjunction with popular teen stores that are in malls, and they have offered deals from each retailer. In order to get the inside scoop on the deals, you have to download the Teen Vogue app onto your phone, and then you would have access to different sales.
They also put on multiple events at malls all across the US, which solidified the fact that they understand their demographic, and they know how to properly utilize teen-targeting campaigns.
Not on front page