Business innovation speaker Jeremy Gutsche is an expert when it comes to spotting trends and identifying new opportunities. His award-winning book 'Exploiting Chaos' shares his strategies and offers businesses the tools they need to innovate and revitalize their brands.
Gutche devotes a large part of his book to understanding the rapid changes taking place within industries today. He refers to these changes as "noise," and he warns how crucial it is to not become distracted by it all -- focus is the key to identifying new opportunity and making sense of this noise. This, coupled with the understanding that traditional structure of businesses is no longer compatible in today's market, will enable people to succeed.
"Consider YouTube star Fred Figgelhorn (played by 15-year-old Lucas Cruikshank). His videos are low-budget rants about his ordinary life. His voice is accelerated to a chipmunk's squeaky timbre. This might annoy you or me, but his is the #1 most subscribed-to channel on YouTube. By 2009, Fred had over 250 million views. Fred connects with tweens and teens that nobody else understands."
The greatest opportunities aren't always in the places CEOs and industry leaders would expect. To succeed today, it is necessary to step back from tradition.
For more business advice, check out the FREE copy of 'Exploiting Chaos' here.
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