This past September, the ice tea brand Brisk launched the '#BriskMode Accelerator Program' in honor of Hispanic Heritage Month. With a specific emphasis on the work of Hispanic artists and entrepreneurs, the program provided a unique opportunity for young people to express their heritage though their creative medium of choice.
The #BriskMode Accelerator Program ran from September to early October, 2016, during which time an online platform was open for submissions. Those interested were invited to submit art, music or fashion projects that creatively expressed their heritage and culture. Up for grabs was a trip to Long Beach, California, for the first-ever ComplexCon -- a festival celebrating music, style, sneakers and art.
The program was designed to help the brand connect with young, Hispanic consumers by giving them a way to celebrate their culture through creative self-expression As Brisk's Marketing Manager Mandy Mazzeo explained back in September, "We hope that this program will help aspiring cultural artists reach new audiences and hone their craft."
Artistic Accelerator Programs
the #BriskMode Accelerator celebrated Hispanic Heritage Month
Trend Themes
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2. Hispanic Heritage Month - The program celebrated Hispanic culture by encouraging young artists and entrepreneurs to creatively express their heritage.
3. Creative Self-expression - The program aimed to connect with young, Hispanic consumers by giving them a platform to celebrate their culture through art, music, and fashion.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can create accelerator programs that encourage consumers to express their culture and heritage while also increasing brand loyalty.
2. Art and Fashion Industry - The art and fashion industries can collaborate with brands to create programs that promote cultural diversity and provide opportunities for emerging artists and entrepreneurs.
3. Event and Festival Industry - Event and festival organizers can create platforms that showcase diverse cultures and provide a space for artists and entrepreneurs to reach new audiences.