40s & Shorties works in collaboration with Los Angeles-based eyewear brand AKILA on a collection of sunglasses for the warmer season. The main design language of the capsule captures the energy of both contributing efforts and its heritage based in Los Angeles. It explores the juxtaposed existence of modern and classic looks with bold designs.
The color palette of the eyewear include black, tortoise, and volt, neon yellow. The eccentric shape of the three eyewear designs are inspired by rectangular looks that captures an old school Los Angeles vibe for a retro touch. The thick temples mark branding accents that nod to 40s & Shorties. Bright images continue of the design with some 90s influences as well.
Boldly Designed LA-Themed Sunglasses
40s & Shorties Joins AKILA on an Eccentric Eyewear Capsule
Trend Themes
1. Retro-inspired Eyewear - There is an opportunity for eyewear brands to tap into the nostalgia trend by offering unique designs that capture a retro aesthetic.
2. Bold and Eccentric Designs - Consumers are increasingly drawn to statement-making fashion pieces, creating an opportunity for eyewear brands to experiment with bold shapes and vibrant colors.
3. Collaborations - Collaborating with other brands or designers can help eyewear companies create unique and innovative products that capture a wider audience.
Industry Implications
1. Eyewear - As consumers place more emphasis on stylish eyewear, there is an opportunity for brands to innovate their designs and stand out from competitors.
2. Fashion - The fashion industry can benefit from collaborations with eyewear brands to create unique and bold accessories that can appeal to a wider audience.
3. Retail - Retailers can leverage the appeal of unique and statement-making eyewear designs to attract customers and position themselves as fashion-forward destinations.