12 Sexified Alcohol Campaigns

From exquisite calendars featuring Hollywood stars like Salma Hayek and Eva Mendes to music videos from hip new artist Lady Gaga and suggestive billboards by top photographer Terry Richardson, the alcohol beverages companies do not spare cost when it comes to advertising their brand.

One of the most effectively used marketing approaches to sell alcohol is sex: whether it is a voluptuous Salma Hayek, a photoshopped Jessica Alba, or body painted beauties to promote beer—sensual and sexual themes are the predominant way to go to reach out to those looking for a good time with a bottle.