Patagonia's Worn Wear Campaign Launched an Online Secondhand Shop
Ellen Smith — September 26, 2017 — Eco
References: wornwear.patagonia & psfk
For years, outdoor apparel company Patagonia has fronted the 'Worn Wear' campaign, which promotes longevity and sustainability within the clothing industry. The campaign's popularity, led to its latest iteration -- an online thrift store in which consumers can buy and sell old Patagonia merchandise.
When shopping through Patagonia's online store, consumers will be provided the option to buy a new piece of clothing, or, to purchase a second hand alternative, for a fraction of the cost. If a consumer chooses to purchase the thrifted variation, the company will send the consumer the clothing piece, washed, and ready to wear.
The permanent online space enables consumers to purchase used clothing for 50% of the retail value, promoting a more sustainable alternative, while combating concepts of fast fashion.
When shopping through Patagonia's online store, consumers will be provided the option to buy a new piece of clothing, or, to purchase a second hand alternative, for a fraction of the cost. If a consumer chooses to purchase the thrifted variation, the company will send the consumer the clothing piece, washed, and ready to wear.
The permanent online space enables consumers to purchase used clothing for 50% of the retail value, promoting a more sustainable alternative, while combating concepts of fast fashion.
Trend Themes
1. Sustainable Fashion - Opportunity for companies to embrace sustainability by promoting the resale of used clothing and discourage fast fashion.
2. Online Thrift Stores - Creation of online platforms that connect buyers and sellers of second-hand products, offering affordable alternatives to new items.
3. Circular Economy - Shift towards a circular economy where products are reused and repurposed, reducing waste and environmental impact.
Industry Implications
1. Fashion Retail - Retailers can explore the resale market and develop online platforms to tap into the growing demand for sustainable fashion.
2. E-commerce - Opportunity for e-commerce platforms to create dedicated sections or partner with online thrift stores to offer second-hand products.
3. Sustainability Consulting - Consulting firms specializing in sustainability can help businesses implement strategies to incorporate circular economy principles.
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