M&S teamed up with Marmite to introduce two new food collaborations based on the savory yeast spread. The Marks and Spencer’s Marmite range includes butter and cream cheese that can be used in a range of recipes, including ideas like Mega Marmite spaghetti, as suggested on the retailer's site.
While the exclusive Marmite butter has the potential to elevate weeknight staples like potatoes, corn and roasted vegetables with "extra depth and saltiness," the Marmite cream cheese is versatile enough to be used on everything from toasted bagels to pizza.
As much of Marmite's marketing acknowledges, the flavors of its products are either loved or hated by people and these two new food collaborations are sure to be just as polarizing.
Collaborative Yeast Spreads
M&S Launched Its Own Marmite Range with Butter & Cream Cheese
Trend Themes
1. Collaborative Food Products - Opportunity to create unique food collaborations that combine popular flavors and ingredients.
2. Savory Spreads - Potential for developing new spreads that offer depth and saltiness to elevate various dishes.
3. Polarizing Flavors - Exploring the market for products that embrace divisive tastes and cater to both lovers and haters.
Industry Implications
1. Food and Beverage - Innovation in the food and beverage industry through the creation of collaborative food products and unique spreads.
2. Retail - Opportunity for retailers to offer exclusive and polarizing food collaborations to attract various customer preferences.
3. Hospitality - Potential for hotels, restaurants, and other hospitality businesses to incorporate these unique spreads into their menus, offering customers new and exciting flavor experiences.