Rising-Temperature Warning Ads

View More

The WWF Ads Show the Dangerous Effects of Climate Change on Animals

With just the peeking heads of a polar bear and giraffe sticking out the top, these warning WWF ads illustrate the dangers of rising temperatures and climate change to animals.

The print climate change ads feature endangered animals like polar bears, giraffes and elephants being slowly engulfed in a rising red blanket that represents the mercury rising with global temperatures. With only the tip of the elephant's trunk making it out of the sea of red, it's clear that the levels we're approaching are far too high.

Scientists have warned of a global temperature "tipping point," setting it at two degrees -- when the atmosphere has warmed too much that it will set off a chain of events of tragic natural phenomena. These French WWF ads, when translated, state that two degrees is too much and encourage people to "act together against climate change."
Trend Themes
1. Climate Change Awareness - Disruptive innovation opportunity: Develop interactive campaigns and educational materials to raise awareness about the dangers of climate change.
2. Global Temperature Monitoring - Disruptive innovation opportunity: Create advanced temperature monitoring systems and technologies to track global temperature changes accurately.
3. Advocacy for Environmental Conservation - Disruptive innovation opportunity: Utilize technology to streamline and automate advocacy efforts for preserving the environment and combating climate change.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Develop cutting-edge advertising techniques and strategies to effectively communicate the impact of climate change.
2. Climate Research and Monitoring - Disruptive innovation opportunity: Innovate new methods and technologies for precise climate data collection and analysis.
3. Environmental Activism and Non-profit Organizations - Disruptive innovation opportunity: Leverage technology to mobilize and engage a wider audience in environmental activism and conservation efforts.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES