In the spirit of sharing good food and good deeds this holiday season, California Milk Advisory Board (CMAB) collaborated with cheese shop Lady & Larder and cheese expert Jessica Lawrenz to present the California Cheese Wreath Kit. This edible wreath shows off a selection of Real California cheeses, dried fruit, nuts, crackers and other items, and with each kit ordered, a donation of $20 will be made to Feeding America in support of families in need.
These cheese wreaths are centerpieces, and edible decorations and the process of putting them together provides a crafting activity that the whole family can enjoy.
This initiative feeds into the #CADAIRY4GOOD initiative from CMAB to support families in need and provide access to dairy foods.
Charitable Edible Wreaths
The California Cheese Wreath Kit Supports Communities in Need
Trend Themes
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Edible Decorations — The trend of using edible decorations for the holiday season can be capitalized upon by creating unique food-based centerpieces that also serve as charitable contributions.
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Charitable Food Kits — The trend of creating and selling food kits that have a charitable component can be capitalized upon by partnering with brands that follow the same ethos.
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Crafty Kitchen Activities — The trend of creating kitchen activities that strengthen bonds between family members can be capitalized upon by developing unique food crafts that encourage creativity while supporting local communities.
Industry Implications
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Food Retail — Food retailers can capitalize on the trend of creating charitable food kits by collaborating with local non-profits and food brands to provide high-quality food kits to customers who are eager to give back.
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Charitable Organizations — Charitable organizations can capitalize on the trend of creating crafty kitchen activities by partnering with food companies to develop unique, engaging food crafts that raise awareness for their cause.
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Food Manufacturing — Food manufacturers can capitalize on the trend of edible decorations by developing and creating unique, food-based centerpieces that cater to the holiday season.