The 2008 Pentawards for worldwide package design have been announced. The awards include honors for the top package designs in food, beverages, body care and luxury products.
This is a selection of some of my personal favorites from the winners. A new red aluminum Coca-Cola bottle is the Platinum winner in the beverage category. Gloji puts its juice in a light bulb shape and tags it as 'The Juice That Makes You Glow.' Two water bottles are here with gorgeous vessels: Evian looking like a perfume bottle and Lanjaron with a built-in mountain.
In the food category I love the Sultry Sally potato chip bags, the packaged herbs from Waitrose Herbs and the Miaw Miaw cat food tins.
Also here is a body detailer 'shower tool' from Axe, a cool box for laundry soap that looks like a washing machine and the Best in Show, Diamond Award Winner Piper Heidsieck with its upside down Rosé Sauvage by Viktor and Rolf.
Awards for Innovative Package Design
The 2008 Pentawards
Trend Themes
1. Innovative Package Design - Opportunity for disruptive innovation in reimagining package designs to attract and engage consumers.
2. Beverage Packaging - Opportunity for disruptive innovation in creating unique and eye-catching packaging designs for beverages.
3. Luxury Product Packaging - Opportunity for disruptive innovation in developing luxurious and high-end packaging designs for luxury products.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in revolutionizing packaging designs for food and beverage products.
2. Beauty and Personal Care - Opportunity for disruptive innovation in creating innovative and visually appealing packaging designs for beauty and personal care products.
3. Fashion and Luxury - Opportunity for disruptive innovation in designing packaging solutions that enhance the luxurious and sophisticated image of high-end products.