The Tony Strong Mexican Workout Video is on the border of being a bit too racist.
The workout team starts by squatting, then moves into the condor position, then the flying eagle move, and finally the move where they block the Mexicans.
The outfits in Tony Strong's workout video are ridiculous, as is its last line: “We don't have to worry about them stealing our family's jobs.â€
Implications - In an increasingly health-conscious society, the industry for diet pills, work out videos and gym memberships is rapidly expanding. With the massive variety of workout videos out there, especially those created and endorsed by celebrities, many of the tools available go unnoticed by consumers. In order to attract consumer attention, radical concept videos that are themed or controversial are continuously being released, and consumers are buying them to keep entertained while they work out.
Controversial Workout Videos
Tony Strong Gets Fit While Protecting the US-Mexico Border
Trend Themes
1. Controversial Workout Videos - Creating workout videos with controversial or themed concepts to attract consumer attention.
2. Rise of Celebrity Endorsed Workouts - Creating workout videos endorsed by celebrities as a way to attract consumers and stand out in the crowded health and fitness industry.
3. Expanding Fitness Industry - As society becomes increasingly health-conscious, the health and fitness industry for diet pills, work out videos and gym memberships is rapidly expanding.
Industry Implications
1. Fitness Industry - Companies within the fitness industry can experiment with releasing controversial or themed workout videos to stand out in the crowded market.
2. Celebrity Endorsement Industry - There is an opportunity for companies that operate within the celebrity endorsement industry to partner with fitness companies in order to release celebrity endorsed workout videos.
3. Alternative Workout Industry - There is potential for companies that offer alternative workout routines to create and release workout videos with controversial or themed concepts as a way to attract consumer attention.