The 'Wonderful Everyday' campaign has been ongoing for a few years now, but IKEA is keeping the idea fresh with a new challenge for Instagram users.
Ultimately, this campaign is a celebration of how "the little things are really the big things" and in this theme, Instagram users are being asked to snap a photo of their own #WonderfulEveryday.
A panel of IKEA design experts will look for this tag on social media and will select a top photographer to receive an IKEA shopping spree, valued at €1,200. 100 other notable photographs will be framed and showcased across IKEA stores in Dublin and the UK. While posting a photo to Instagram means it has the potential to be seen by many people, it's something else to have your own photos stationed inside an IKEA store.
Celebratory Photography Campaigns
IKEA's 'Wonderful Everyday' Triumphs the Little Things in Life
Trend Themes
1. Celebratory Photography - IKEA's 'Wonderful Everyday' campaign celebrates the little things in life through Instagram photography.
2. Brand Community Engagement - IKEA's ongoing 'Wonderful Everyday' campaign engages their audience through social media challenges.
3. User-generated Content - IKEA's 'Wonderful Everyday' campaign invites customers to create content for the brand, demonstrating the power of user-generated content.
Industry Implications
1. Retail - Retailers can use social media campaigns like IKEA's 'Wonderful Everyday' to engage and promote their brand to a wider audience.
2. Home Decor - Events and challenges such as IKEA's 'Wonderful Everyday' campaign can generate buzz and excitement around home decor brands.
3. Social Media - The 'Wonderful Everyday' campaign by IKEA showcases the potential of social media to engage and reward a brand's audience.