Wandler, a Dutch leather goods brand, transformed an abandoned petrol station in Amsterdam for its latest capsule launch. The brand created a mirrored installation out of the abandoned structure to showcase its pre-fall 2021 capsule collection. The collection was presented on September 1st in the Amsterdam-Noord area for Amsterdam Fashion Week.
Wandler's founder selected the location for its likeness to the bold lines found in the brand's newest designs. "Our designs are distinctive in shape, almost architectural and graphic in color and lines," explains Elza Wandler. The gas station made the ideal backdrop for the pre-fall collection. Wandler collaborated with The Citydressers to wrap the structure in reflective material and install refrigerator display cases to customize the space.
Petrol Station Mirrored Installations
Wandler Transformed an Abandoned Gas Station for its Launch
Trend Themes
1. Adaptive Retail Spaces - Businesses can transform unused spaces like petrol stations into immersive retail experiences that showcase their products in unique and memorable ways.
2. Mirrored Installations - Installing reflective materials in retail spaces can create visually stunning environments that enhance customer engagement and create memorable shopping experiences.
3. Location as Inspiration - Brands can use location as a source of creative inspiration for product design and marketing strategies, creating a deeper connection with their target audience through shared cultural references.
Industry Implications
1. Fashion - Fashion brands can use immersive, unconventional retail environments like petrol stations to launch new collections and elevate their brand image.
2. Architecture and Design - Designers and architects can collaborate with retailers to create visually compelling installations that engage customers and transform unused spaces into memorable brand environments.
3. Marketing and Advertising - Marketing and advertising agencies can help brands leverage the power of location-based marketing and immersive retail environments to create unique customer experiences that drive engagement and brand loyalty.