Inspired by a traditional West African antioxidant drink, Wakava creates ready-to-drink beverages that introduce unique flavors to the American palate. The antioxidant-rich hibiscus beverages take the form of cold-brewed teas that are prepared for 26 hours without heat, which results in a process that yields a less acidic result that's healthy, as well as
free from preservatives and caffeine.
Wakava uses ethically sourced hibiscus that's organically grown and handpicked in Nigeria and infuses its beneficial beverages with other fresh and dried herbs to create unique flavors like Mint, Lemongrass and Chamomile. Naturally, each of the slow-steeped, small-batch beverages offers a different functional benefit—while the chamomile variety is calming and mint is glow-boosting, the lemongrass variety promises to be especially popular with those who are looking for a simple way to support their immune health.
Cold-Brewed Hibiscus Teas
Wakava's Antioxidant-Packed Beverages Share Flavors of West Africa
Trend Themes
1. Cold-brewed Teas - Disruptive innovation opportunity for companies to explore alternative brewing methods that yield less acidic and healthier beverages
2. Ethically Sourced Ingredients - Opportunity for industries to adopt ethical sourcing practices to meet consumer demands for sustainable and socially responsible products
3. Functional Beverage Market - Growing market for functional beverages that offer health benefits beyond traditional drinks
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to tap into the rising demand for unique and healthier beverage options
2. Sustainable Agriculture - Opportunities for sustainable agriculture industries to explore organically grown ingredients to cater to the growing consumer interest in natural and organic products
3. Health and Wellness Industry - Potential for health and wellness companies to expand their product portfolios by incorporating functional beverages that offer specific health benefits