The branding and identity of the new VODA Bottles had one demographic in mind and it was to market to today's modern, techie generation.
Designed by Matthew Van Der Maas and Michelle Van Der Maas of Maas Design Co., this series of flavorful vodkas speaks to today's digital natives. Since VODA was created in the digital age, the alcohol packaging uses a symbol that we are all very familiar with -- the triangular "play" button. Whether it's a laptop, phone or MP3 player, this button is probably found on most of the devices we use on a regular basis.
The play icon is on the VODA Bottles is a great design to target a younger audience of vodka drinkers and boozy gadget lovers.
Play Button Booze Branding
VODA Bottles by Maas Design Co. Use a Digital Symbol for Packaging
Trend Themes
1. Digital Age Branding - Utilizing familiar digital symbols in packaging design for a modern, tech-savvy demographic.
2. Targeting Digital Natives - Creating products that resonate with the younger generation through clever branding and design.
3. Tech-inspired Packaging - Using iconic symbols from electronic devices to make alcohol packaging more appealing to gadget enthusiasts.
Industry Implications
1. Alcohol - Opportunity for spirit brands to differentiate themselves by tapping into the digital culture and engaging with tech-savvy consumers.
2. Design - Opportunity for designers to incorporate digital symbols and technology-inspired elements into packaging, targeting digital natives.
3. Consumer Electronics - Opportunity for electronic device manufacturers to collaborate with alcohol brands to create unique packaging designs that appeal to their shared target audience.