Pravana is set to launch a unique hair color product called Vivids Mood Color that will give consumers the chance to transform the color of their hair temporarily with just heat.
Vivids Mood Color comes in four shades: Cool Violet to Warm Pink, Lime Green to Sunny Yellow, Smokey Gray to Invisible, and Tropical Peach to Invisible, which undergo a change when the heat of a straightening iron, curling iron, crimping iron or blowdryer are applied. In response to the heat, the heat-activated hair color solution changes before one's eyes. Once cooling takes place, a change also occurs. When it comes to removing the temporary hair colors, Pravana notes that the shades effortlessly wash out with shampoo.
As an alternative to permanent and semi-permanent hair dyes, consumers are seeking extremely low-commitment, transformative color options that boast similar color-changing properties like mood rings.
Heat-Activated Hair Colors
Pravana's Vivids Mood Color Transforms When Exposed to High Heat
Trend Themes
1. Heat-activated Hair Colors - Develop innovative and unique heat-activated hair colors that provide consumers with transformative, temporary hair color options.
2. Low-commitment Color Options - Create transformative color options that offer extreme low-commitment for consumers seeking non-permanent hair dye solutions.
3. Temporary Hair Dye - Develop new types of temporary hair dyes that change color in response to heat, offering consumers a unique and customizable hair color experience.
Industry Implications
1. Beauty Industry - Beauty companies can capitalize on the trend towards innovative, low-commitment hair color options that give consumers transformative, customizable options.
2. Consumer Goods Industry - Companies in the consumer goods industry can benefit from creating new and exciting hair dye products that offer consumers unique and customizable options.
3. Hair Styling Industry - Hair stylists and salons can offer a new and exciting service by incorporating heat-activated hair dye into their color services, catering to clients seeking a customizable and unique temporary hair color experience.