Virtual reality is one of the most popular new technologies, and HTC's Vive VR Cafes represent a unique development within the burgeoning industry. Though most of the focus within the industry thus far has been on developing the software and hardware to run VR experiences, HTC's Vive VR Cafes give consumers a new option for getting an opportunity to use the technology in the first place.
According to an article in Forbes, more than half of Chinese gamers are interested in VR. However, VR devices are new and still relatively expensive, and the average annual income in China is just $12,000 (USD.) The Vive VR Cafe lets gamers use the device without having to own one themselves.
There are currently three cafes -- one in Shenzen, one in Beijing, and one in Taipei, Taiwan.
Virtual Reality Cafes
HTC has Opened Several 'Vive VR Cafes' Across China
Trend Themes
1. Virtual-reality-experiences-in-cafes - Vive VR Cafes give consumers an option to try VR experiences without owning a device.
2. Vr-accessibility - VR Cafes are making VR technology more accessible to a wider range of people.
3. Location-based-vr-entertainment - Location-based VR entertainment is emerging as a new trend in the industry.
Industry Implications
1. Gaming - VR Cafes provide a new avenue for gamers to try VR technology.
2. Entertainment - Location-based VR entertainment is disrupting traditional modes of entertainment.
3. Hospitality - Companies in the hospitality industry can explore VR technology to enhance customer experience and engagement.