7-Eleven is introducing an all-new Slurpee Lite drink and the first glacéau vitaminwater Chill of its kind to be carried in its stores. Inspired by of-the-moment floral and botanical flavors, the new drink from 7-Eleven and glacéau boasts a soothing blueberry-lavender taste. The refreshing frozen drink is naturally flavored, has no sugar and boasts just 20 calories per eight-ounce serving.
This unique flavor pairing is set to appeal to Millennials in particular, as many health-conscious consumers within this age group are looking for bold flavor experiences that are low in calories and sugar. According to 7-Eleven proprietary beverages director Jacob Barnes, "The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves Slurpee drinks, but may be looking for a lighter alternative."
Soothing Lavender Slushies
7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor
Trend Themes
1. Botanical Beverages - Creating new and unique flavors with floral and botanical ingredients in the beverage industry.
2. Low-calorie Snacks - Health-conscious consumers seeking snacks and drinks with fewer calories than traditional options.
3. Millennial Taste Preferences - Meeting the demand for bold and intriguing flavor combinations that appeal to the Millennial generation.
Industry Implications
1. Beverage - Innovating with new natural flavor profiles to attract health-conscious customers to beverages and frozen drinks.
2. Convenience Store - Offering innovative, low-calorie, naturally-flavored drinks to cater to Millennial customers who love Slurpee drinks but may be seeking lighter alternatives.
3. Food & Snack - Introducing unique and unexpected flavor combinations as an alternative to traditional snacks and drinks to entice consumers seeking more adventurous taste experiences.