GIFs have quickly become one of the most popular file types on the internet thanks to their efficient combination of moving images and small file sizes, and Vevo is capitalizing on that popularity. The music video streaming site is testing a new feature that will let users turn any portion of a Vevo video into a GIF that they can then download and share at will.
Since MTV brought music videos to the masses in the 80s, the medium has carried an outsize amount of cultural capital. By combining that pre-existing clout with the newfound popularity of GIFs, Vevo is increasing the likelihood of more music videos making their ways into the cultural consciousness on social media.
Music Video GIF Creators
Vevo will Let Users Create and Download GIFs from Its Music Videos
Trend Themes
1. Music Video Gif Creation - As more users share music video GIFs, there is an opportunity for music streaming sites to create streamlined GIF creation tools for users to utilize on their own websites.
2. GIF Marketing - As GIFs continue to grow in popularity, there is an opportunity for marketers to utilize GIFs to promote their products or services in a more visually engaging and shareable way.
3. Cultural Capital of Music Videos - As Vevo combines the cultural capital of music videos with the newfound popularity of GIFs, there is an opportunity for other industries to combine traditional mediums with modern internet trends to create fresh and engaging content.
Industry Implications
1. Music Streaming Services - Music streaming services can keep up with Vevo by offering similar features to let users create and share GIFs from music videos.
2. Social Media Platforms - Social media platforms can capitalize on the popularity of music video GIFs by offering tools for users to create and share their own GIFs more easily and effectively.
3. Digital Marketing - Marketers can create visually engaging and shareable content by utilizing GIFs to market products or services in a more dynamic way.