These Verizon Wireless ads by Mcgarry Bowen could easily have adopted the same old strategy consumers have seen for years from the communications industry, and perhaps it might have been decently clever enough to sway a few customers, but by instead opting to highlight the company’s socially aware initiatives they attain a whole new level of effectiveness.
Featuring brief blurbs about the company's involvement in helping to fight the negative effects of important social causes such as cyber-bullying and domestic abuse, these Verizon Wireless ads by McGarry Bowen shift focus away from the tired "our service is better than our competitors" advertising that consumers have been bombarded with since the invention of telephones. Instead, they invoke a cultural connection by matching their advertising message with the actual concerns of their customers--their children and the environment.
More than anything else, these ads reflect how companies which devote the time and resources towards making the world a better place are also ultimately more appealing and more noticeable to customers.
Socially Conscious Advertising
These Verizon Wireless Ads by Mcgarry Bowen Don't Shy Away
Trend Themes
1. Socially Conscious Advertising - Disruptive innovation opportunity: Companies can shift focus from traditional advertising to highlighting their socially aware initiatives to connect with customers on a deeper level.
2. Cultural Connection in Advertising - Disruptive innovation opportunity: Brands can match their advertising message with the actual concerns of their target customers, making a deeper connection and standing out in a saturated market.
3. Appeal of Companies Making a Difference - Disruptive innovation opportunity: Customers are more attracted to companies that actively contribute to social causes and prioritize making the world a better place.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Telecom companies can differentiate themselves by highlighting their efforts in addressing social issues like cyber-bullying and domestic abuse.
2. Advertising - Disruptive innovation opportunity: Agencies can help brands create advertising campaigns that reflect the concerns and values of their target customers, fostering a better relationship.
3. Consumer Electronics - Disruptive innovation opportunity: Consumer electronics companies can incorporate social consciousness into their marketing to attract customers who prioritize companies making a positive impact.