In addition to selling a variety of meat appetizers, soups, sides and wine in its online store, Omaha Steaks also offers a fresh vegetable delivery service. Options include boxes between four to 11 pounds that are filled with everything from salad greens to roasting vegetables and assorted produce that's been specifically selected for juicing.
The fresh produce and herbs that can be easily acquired through the vegetable delivery service with the click of a button are grown in Huron, Ohio.
The farm-to-table movement is inspiring conscious consumers to think twice about the items they choose to bring into their kitchens and evaluate if what they are eating will be
healthy, sustainable and supportive of local businesses.
On-Demand Vegetable Boxes
'Omaha Steaks' Offers a Farm-Fresh Vegetable Delivery Service
Trend Themes
1. Farm-to-table Movement - Opportunity for food companies to leverage the growing demand for fresh and locally sourced produce, allowing consumers to make healthier and more sustainable food choices.
2. Online Grocery Delivery - Disruptive innovation opportunity for grocery retailers to offer convenient and time-saving vegetable delivery services that cater to the increasing demand for on-demand shopping experiences.
3. Healthy Lifestyle Choices - Potential for businesses to capitalize on consumers' desire for healthier eating habits by providing curated vegetable boxes with a diverse selection of nutritious produce for daily consumption.
Industry Implications
1. Food Retail - Food retailers can adopt the vegetable delivery service model to tap into the farm-to-table trend and attract health-conscious consumers looking for convenient ways to access fresh vegetables.
2. E-commerce - Opportunity for e-commerce platforms to partner with local farmers and provide a seamless online shopping experience for customers to order fresh vegetable boxes directly to their doorsteps.
3. Meal Kit Delivery - Meal kit delivery services can offer curated vegetable boxes as add-ons to their existing meal plans, providing customers with a complete and convenient solution for healthy home-cooked meals.