Built by SPARK Architects, the Vanke New City Center Sales Gallery is located in Nanjing, China, and has an extremely angular design.
The building comes together in a sharp angle towards the front of the structure, giving it quite an intimidating presence. Moreover, the building is covered in a perforated material, which makes it stand out from the other pieces of architecture in its surroundings. Taking up one of the main corner areas of the building is a giant screen for playing digital content. Considering part of the space will be used for retail, this could be very helpful for business owners in terms of paying for advertisements. Having one's add play on a large screen right above your store is definitely one way to attract consumers walking by regularly. Photo Credits: designboom, sparkarchitects
Angled Perforated Architecture
The Vanke New City Center Sales Gallery is Tapered
Trend Themes
1. Perforated Architecture - The use of perforated materials in architecture can provide unique aesthetic designs while also offering functional benefits such as shading and ventilation.
2. Angular Architecture - The use of sharp angles in architecture can create a striking and modern appearance, and could potentially disrupt traditional architectural norms and expectations.
3. Digital Advertising in Architecture - Incorporating digital screens and advertising spaces into architectural designs can be a lucrative opportunity for companies looking to advertise and engage with consumers in new and innovative ways.
Industry Implications
1. Architecture - Architects and designers can explore the use of perforated materials and angular designs to create unique and captivating structures that stand out from traditional buildings.
2. Retail - Retail businesses can utilize digital advertising spaces integrated into architectural designs to increase brand awareness and attract more customers to their stores.
3. Advertising - Advertising companies can work with architects and designers to create innovative digital advertising opportunities within architectural spaces, and potentially disrupt traditional advertising mediums.