This year's #TwitterLive Twitter event is bigger and better than ever, especially as it's part of the brand's 10th birthday celebrations. Guests are able to mingle with robots that dispense beer, play on Periscope-connected swings and see their tweets make a mark in the real world thanks to a robotic woodpecker bird.
One of the most standout displays at #TwitterLive is a visualization of the Twitterverse, which is mapped out across an 11-meter curved screen. In order to interact with the display, guests can pick up an iPad to zoom into individual topics and tweets. Each color-coded area of the globe was selected to represent a specific topic, such as sports, TV, music or food.
The visualization by Engage Works puts a wealth of information at the fingertips of users.
Data-Driven Global Maps
This Year's Twitter Event Features an Interactive 'Twitterverse' Visual
Trend Themes
1. Interactive Global Maps - Using interactive maps can provide engaging and immersive experiences for users, while also allowing businesses to gather valuable data on consumer interests and preferences.
2. Social Media Visualization - Visualizing social media activity on global maps can help businesses understand their audience, track trends, and determine marketing strategies.
3. Robotic Integration in Brand Events - Incorporating robotics in brand events can provide unique experiences for consumers, while also showcasing the latest technologies.
Industry Implications
1. Event Marketing - Using interactive maps, robotics, and social media visualization can enhance event marketing and provide more immersive experiences for attendees.
2. Social Media Analytics - Interactive global maps can provide valuable data for social media analytics, helping businesses better understand their audience and track trends.
3. Consumer Technology - The integration of robotics in brand events showcases the latest in consumer technology and can capture the attention of tech-savvy consumers.